Projects/
15 years of innovation
Advertising
CTA
Project Overview
We participated in the pitch for CTA’s anniversary campaign. We also won the pitch with 2 different ideas.
Services
Creative concept
Art Direction
Copyrwriting
Advertising
Date
Client
Location
What’s innovation?
Innovation is changing, and changing is hard. It’s usually full of obstacles, dangers and something that people who dare to dream know pretty well: warnings.
We’ve innovated so much in the last 15 years…
Aren’t you curious about what will we discover in the next 15? Everyone knows who the big game changers of the past were, but you never know where the next breakthrough is going to be. That’s why CTA helps innovators with their endeavours.
Although they only wanted 1 concept, they liked them so much that they finally executed both!
Results
- 1
Ideas required - 2
Ideas pitched - 2
Ideas executed - + 4
Agencies pitched - + 4
Mediums
Credits
- AgencyAgencia Marzo
- Strategy DirectorMarisa Martin
- Account DirectorEduardo Orusco
- Creative DirectorJavier Zapatero
- IdeasJavier Zapatero & Alberto Herrero
- Art DirectorJavier Zapatero & Alberto Herrero
- CopywriterJavier Zapatero & Alberto Herrero
