Genesis_Billboard_Portfolio_1920x800

Projects/

The Combo Videos

Communications

Genesis

Project Overview

Tricky things are better understood with images.

Services

Idea

Art Direction

Ilustration

Motion Graphics

Date

2019

Client

Genesis

Location

Spain

What did we do?

Genesis has a wide variety of insurances. To enhance their services and for their clients to be at peace, they created some bonuses for their insurances called Combos. The problem arose when they figured out that their customers didn’t understand the difference between Insurance and Combo. Since a picture is worth a thousand words, we decided to create 8 illustrated and animated videos in a very friendly style.

Credits

  • Agency
    WYSIWYG
  • Account Executive
    Jaime García Paciencia
  • Creative Supervisor
    Jose Carlos Rodríguez
  • Art Director
    Alberto Herrero
  • Copywriter
    Violeta Amián
  • Ilustration & Motion Graphics
    Juan Rueda "Maluto"

My name is
Alberto Herrero,
Creative Director
based in Madrid