Projects/
My journey
Creative
Origins
Project Overview
Who would have thought back then it was just the beginning? Definitely not me.
Services
Self expression
Date
Client
Location
A very confused teenager
called Alberto
Letters were my first shelter. Before I knew what to say I was already painting on a wall. They helped me find a voice before I even knew who I was. I’ve learnt that the first step is looking inside. Works for advertising, branding and for life.
But letters were just the start.
Although they taught me about rhythm, shape, balance.
About instinct and control.
About obsession and patience.
They cracked open something inside of me:
The need to create.
Over time, I realized something:
It was never just about letters.
It was about building. Expressing. Collaborating.
Creation —in any shape or form— became the only way I knew how to exist. Miles Davis said it best: It’s in my head, I can’t get it out.
Suddenly it started taking over my life
Step by step. Little by little. It even wiggled into my professional career. I started working as a Media Planner after studying Marketing. Somewhere around my 23s I finally said you know what? This is what I love, so might as well give it a shot.
I’m still walking the path with wonder: who knows what lies ahead!?
