Projects/
Las grandes
Advertising
Marzo Agency
Project Overview
Sometimes a smaller agency is better.
Services
Creative concept
Art direction
Copywriting
Advertising
Date
Client
Location
The question
How can we advertise a much smaller advertising agency which has fewer (much fewer actually) resources than the rest? The creative team racked their brains trying to answer it. Happily, they found the solution: What’s something that makes your life easier the less you have it? Obstacles.
«The big ones» is a self-promotion campaign from Agencia Marzo in which we show the «small inconveniences» of working with a large agency, with a touch of humor and self-criticism. On the other hand, we suggest the idea that sometimes it’s nice to work with a small agency where everything is more up-close and personal.
Credits
- AgencyAgencia Marzo
- Strategy DirectorMarisa Martin
- Account DirectorEduardo Orusco
- IdeaJavier Zapatero & Alberto Herrero
- Creative DirectionJavier Zapatero
- Art DirectorAlberto Herrero
- CopywriterJavier Zapatero & Alberto Herrero
