Brand identity

Microdosis is an electronic music promoter based in Madrid and Barcelona, created to offer a different kind of experience: focused listening sessions instead of traditional party nightlife.

The goal was to build a brand that could define this new space, positioning Microdosis as an elegant, alternative and culturally driven platform within the electronic scene.

Listening to music can distort your sense of time and space: that idea became the core of the identity. Inspired by surrealist references such as melting clocks, the concept explores the feeling of losing yourself in sound. Time slows down and perception shifts.

The visual system is built around softness, distortion and atmosphere. Gradients, grain textures and slightly blurred imagery create a dream-like visual world that reflects the emotional states triggered by music. Warm tones reinforce a sense of intimacy, connection and immersion.

The identity is based on the idea of blending. From the logotype to the textures and typography, every element feels slightly diffused and layered, creating a cohesive system that can adapt across posters, digital and event environments. The system was designed to scale across event posters, social campaigns and physical environments, allowing Microdosis to build a recognisable and distinctive presence within Madrid’s ad Barcelona’s electronic scene.

We selected PP Montreal Neue for its balance between neutrality and character.

Used in contrasting weights, it provides clarity while maintaining the refined and contemporary tone of the brand.