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Projects/

My journey

Creative

Origins

Project Overview

Who would have thought it was the beginning? Definitely not me

Services

Self expression

Date

2006-Now

Client

Origins

Location

Inside
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A confused teenager called Alberto

Letters were my first shelter. Before I knew what to say, I was already painting walls. They gave me a voice before I even knew who I was.

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But letters were just the start.

They taught me rhythm, balance, tension. The importance of instinct and control. 
Standing in front of a wall for hours, repeating shapes, failing and starting again also gave me a lesson: obsession and patience. That’s where something clicked.

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Over time, I realized something:

It was never just about letters. I needed to build something from nothing. Expressing. Connecting. Creation became the only language that made sense to me.

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And then it took over

Slowly at first. Then all at once. I was working as a Media Planner after studying Marketing,
but around my early twenties I couldn’t ignore it anymore. So I made the call.

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Happiness

What started on walls ended up shaping how I see and build everything

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My name is

Alberto Herrero,

Creative Director

based in Madrid