Projects/
The facial treatment of celebrities
Creative Strategy
Hydrafacial
Project Overview
Crafting a personality as bold as Beyonce, or how we created the category and took over Spain.
Services
Creative concept
Art Direction
Strategy
Copywriting
Advertising
Events
Date
Client
Location
Defining the creative direction
Hydrafacial is a facial skin treatment. They almost ceased their activity in Spain in 2020. We started working together in November 2020. We had to do something to turn around the situation, so, we started to execute our plan: position the brand as THE facial treatment of celebrities.
We brought fashion, luxury, and lifestyle to aesthetic medicine.
Yup, we stole the spotlight
Giant buses, celebrities, red carpets, magazines and events. We ended up being recognized and adored everywhere we went.
Penetrating the market
We had 3 greats: great strategy, great commercial team and great creative strategy.
ASMR, advertising, product launches, community creation, events, stand designs, webinars, you name it!
B2B and B2C at the same time.
Although our target was clinic owners and doctors, we also communicated to end consumer in order to generate demand and support our clients marketing efforts.
We even had to unite every Clinic and Hydrafacial owner in Spain to defend against falsifications!
We built a recognizable brand and conquered Spain’s aesthetic medicine market.
- + 50k
Instagram followers - + 450
Equipments sold - + 50
Celebrities treated
Credits
- AgencyAgencia Marzo
- Strategy DirectorMarisa Martin
- Account DirectorEduardo Orusco
- Account ExecutivePaloma Pérez
- Creative DirectorJavier Zapatero
- Creative Art DirectorAlberto Herrero
- CopywriterAlberto Herrero
