My name is

Alberto
Herrero

1
I'm a

Creative
Director

2
Based in

Madrid,
Spain

3
Animacion_About_Baja

Ever felt confused as a teenager? Yeah, me too.

That’s why I wrote graffiti. It helped me express myself and find my voice. Now I work as a Creative Director helping brands do the same. I believe being yourself is what makes you relevant.

If you know exactly who you are or on the other hand you don’t have a clue, I can help: I’ve done branding, advertising and events for both cases. In spanish or english, doesn’t matter!

Crafting an idea

is like a jigsaw puzzle.

You just need to fit in
the right pieces.

What do I do?

Advertising Animation Art Direction Brand Strategy Branding Creative Concepts Creative Strategy Installations Lettering Mural Design Naming Packaging Stand Design Social Content Website Design

How do I work?

The first step is always chatting, commenting and understanding. Understanding being the most important.

What are we communicating? To whom are we communicating? How are we going to communicate it? Why do we want to communicate it?

T 1

Talking

R 2

Research

C 3

Choosing

D 4

Developing

D 5

Delivering

My clients?

During my career I have been able to work with all sorts of partners:
agencies, final clients, and other freelances!

Logo_About_PortfolioMarzo-resena

“Alberto is creative and hardworking. He always looks for the most creative solution with a clean and clear art direction. He knows how to work in a team very well and is a colleague you can always count on.”

JAVIER ZAPATERO
Creative Director
Logo_About_PortfolioLumio-resena

“Alberto is a super professional person, but most importantly with good taste and sensitivity to understand how to project your idea into a brand. He has been involved from the first moment in giving personality to our corporate image by contributing ideas and designs. Without a doubt, I recommend it.”

ALEXIS LAS HERAS
CEO
Logo_About_PortfolioHydrafacial-resena

“I have worked with Alberto over the last few years and he is responsible for part of the success of the Hydrafacial brand. He is a creative person, passionately dedicated to his work, understands and adapts perfectly to the client’s needs, accompanying us in the development and growth of the brands. He is a very valuable and very talented person, he always seeks excellence in every job he does. It is always a pleasure to work with professionals like Alberto.”

VANESSA VILLAITODO
Iberia Marketing Director

My experience?

Professional experience

  • Creative Director
    Agencia Marzo
    Jan 2024-Current
  • Creative Art Director
    Agencia Marzo
    Nov 2020-Jan 2024
  • Freelance Creative Art Director
    Albher
    Apr 2020-Jan 2024
  • Creative Art Director
    WYSIWYG. Publicis Group
    Feb 2018-Apr 2020
  • Creative Art Director
    Agencia Marzo
    Feb 2018-Mar 2019
  • Graphic Designer
    Staff Events
    Oct 2017-Feb 2018
  • Graphic Designer
    Lukkap Consultants
    Apr 2017-Oct 2017
  • Digital Planner
    Equmedia XL
    2016-2017

Recognition

  • Shortlist Lettering
    Typism 9
  • Shortlist Lettering
    Typism 9
  • Typography
    Adobe MAX Visual Conversations
  • Typography
    Adobe MAX Visual Conversations
  • Typography
    Adobe MAX Visual Conversations
  • Shortlist Graffiti
    Mulafest

My name is
Alberto Herrero,
Creative Director
based in Madrid