Alberto
Herrero
Creative
Director
Madrid,
Spain

Ever felt lost growing up? I did. Graffiti became my way out and my way in. Letters, colors and aliases gave me a voice before I knew what I wanted to say.
Today, I turn inner worlds into visual identities.
I’m a Visual Author & Creative Director working across culture, sport and music, helping brands and artists express who they truly are.
From campaigns and identities to illustrations and motion, my work always chases one thing: emotional truth that resonates.
If you’re crystal clear on who you are, or still becoming it, I help shape it into a visual world.
Crafting an idea
is like a jigsaw puzzle.
You just need to fit in
the right pieces.
What do I do?
How do I work?
The first step is always chatting, commenting and understanding. Understanding being the most important.
What are we communicating? To whom are we communicating? How are we going to communicate it? Why do we want to communicate it?
My clients?
During my career I have been able to work with all sorts of partners:
agencies, final clients, and other freelances!
My experience?
Professional experience
- Creative DirectorAgencia MarzoJan 2024-Current
- Creative Art DirectorAgencia MarzoNov 2020-Jan 2024
- Freelance Creative Art DirectorAlbherApr 2020-Jan 2024
- Creative Art DirectorWYSIWYG. Publicis GroupFeb 2018-Apr 2020
- Creative Art DirectorAgencia MarzoFeb 2018-Mar 2019
- Graphic DesignerStaff EventsOct 2017-Feb 2018
- Graphic DesignerLukkap ConsultantsApr 2017-Oct 2017
- Digital PlannerEqumedia XL2016-2017
Recognition
- Shortlist LetteringTypism 9
- Shortlist LetteringTypism 9
- TypographyAdobe MAX Visual Conversations
- TypographyAdobe MAX Visual Conversations
- TypographyAdobe MAX Visual Conversations
- Shortlist GraffitiMulafest







